The look and feel of a mobile app is crucial for a positive user experience. That’s why here at imgZine we put a lot of effort in the design of our apps. And rightly so, because research of app developer Kony shows that a poor user experience is the leading cause of enterprise mobile app failures. The survey focussed on enterprise mobility and involved 340 respondents from leading global brands. 50% of the respondents say their projects fail to lock or get approved because of user interface issues.
Last week, PwC published the report Amsterdam – A City of Opportunity. They compared thirty global cities to provide a holistic view on how successful cities thrive in sustainable urban development. Out of the 30 global cities studied, Amsterdam was found to be the fourth city on the list. The first three cities are as follows: London, New York and Singapore.
As Sinisalo said in 2010, mobile content marketing allows companies to communicate with customers in a unique and engaging way. But what does it mean to be mobile? What effect do mobile devices have on marketing communications, and what are the strategy implications of the unique characteristics of mobility? In order to determine how mobile media can help you reach your marketing communications goals or objectives, content marketers should first consider the unique characteristics of mobile. We have listed the most important ones in this post.
We’re pleased to announce that imgZine has been selected among a number of top-tier startups to participate in the upcoming Next Web Conference in New York. Our team will share the I amsterdam booth with three other Dutch startups: Cupenya, AcceptEmail and Collaborne. imgZine’s CEO Marijn Deurloo is looking forward to the conference: “We are very proud to have been selected by The Next Web, the conference’s speaker line-up and attendee list are impressive. We are thrilled to participate in the event.”
In two recent posts, we discussed the first part of Huib Koeleman’s lecture on the importance of internal communications in the new work era. We explained how the new era of work affects our behavior and we listed 6 concrete steps to start implementing a winning internal communications strategy. Clearly, the communications strategy will only contribute to increase employee engagement and productivity if everyone actually participates. In this last post, we will discuss the last part of the lecture. How can you convince your employees to use internal communications?
In a recent post on internal communications in the new era of work, we summarised the first part of a lecture by Huib Koeleman, a Dutch Communications Specialist. Today, we will delve into the second part of the lecture. In particular, we will describe six concrete steps organizations can take to adjust their internal communications for the new era of work. As Huib Koeleman says: “We should make use of internal communications because they enable us to benefit from new ways of working, not because we have to.”
In the New Era of Work, you are free to come and go at any time. You can bring your own device (BYOD), operate from a flexible workplace and save information in the cloud. Oh, and your tasks will be delivery-oriented. Last week, LOGEION, a Netherlands-based organisation for communications professionals, organized a lecture on the New Era of Work. During this lecture, Communications Specialist Huib Koeleman explained how organizations should adapt internal communications in the New Era of Work. In this post, we summarize the first part of his lecture, aiming to answer two questions: What exactly is the New Era of Work? And how do these changes affect our behavior?
The relative share of traffic generated by web browsing will have declined by 2020 as a result of stronger growth in categories such as video and social networking. According to the latest Mobility Report of phone manufacturer Ericsson, the share of total mobile traffic by video will increase from 45% now to 55% in 2020. Social networking will stay stable at 15%, while web browsing will decrease from 10% now to 5% in 2020. Consumer preferences are shifting towards more video and app-based mobile use relative to web browsing, says Ericsson.
According to Gallup, today’s customer purchasing decisions are based more on emotional connections with the brand than on rational thinking. Marketing campaigns and promotions work well to bring in customers but it is the emotional connection between brand and customer that will retain them. However, customers’ behaviour and interactions with brands have changed dramatically in the last few years. So how do you create value for your customers? A report prepared by Thunderhead provides greater clarity about increasing customer engagement.
Marketing managers in Europe and the United States are still underestimating mobile and deploying this channel wrong. According to a new report from Forrester Research, ‘The State of Mobile Technology for Marketers in 2014‘, many marketing managers are working aimlessly at building apps. They use a variety of mobile technologies, but this use is rarely sophisticated and more often than not, does not match customer behaviors.