Blog

How to make the most of your mobile analytics

Recently, Forrester published a report on how to make the most of analytics to meet your mobile objectives. The report findings show that only few marketers are tracking mobile usage across multiple channels, while many of them are integrating mobile as part of their marketing mix. As a result, they cannot measure the success of their mobile initiatives. We picked some important tips from the report that help marketing leaders optimise their mobile performance.


imgZine featured in Company Culture Cookbook: 33 Can’t-Fail Recipes for a Happy Team

Today, Enplug launched the beautiful eBook “Company Culture Cookbook: 33 Can’t-Fail Recipes for a Happy Team” and we’re proud to announce that imgZine is featured in it! The eBook is an in-depth guide to creating a rich company culture, and provides 33 out-of-the-box recipes that are easy and actionable ways to do just that.


10 tips for developing a push notification strategy

Silverpop, an IBM Company, recently launched a white paper with 10 tips for getting started with mobile app push notifications. Although app retention has been rising, about one in five apps gets downloaded but never opened or activated on a mobile device and many apps get used only a couple of times. Push notifications can increase engagement with your app and help increase conversions by nearly 10 percent. Check out the tips below!


8 facts on the engagement profile of the British workforce

In a recent Interview with Cathy Brown it was shown that the UK currently has an employee engagement deficit. But what can organisations do to make their employees highly engaged? Red Letters Day for Business conducted a survey among 2,006 British employees during March 2015 to explore how engagement levels correlate to key workplace practices. We summed up 8 facts from their report ‘Employee Engagement: How British business measures up’.


10 trends in the New World of Work by Deloitte

Deloitte recently launched the 2015 Global Human Capital Trends report, in which it explores 10 major HR trends for 2015. These trends reflect four major themes for the year: leading, engaging, reinventing and reimagining. The study is based on the response of 3300 organisations from more than 100 countries. In this post we will present the report’s most important insights.


How Rolls-Royce strives to have the highest employee engagement scores [interview]

For BOC, this year has been marked by some great Internal Communications and Employee Engagement events, including the Internal Communications Conference in London and the Internal Communications Camp in Barcelona. The speaker line-up at these events included names like Virgin Atlanctic Airways, Heineken, eBay, BCC and London Underground. Alex Kalomparis, Head of Internal Communications at Rolls-Royce, also shared his insights with the audience. imgZine had the opportunity to interview him.


Enlightening New Zealand with first app build by imgZine

We are excited to announce that our first New Zealand customer signed for imgZine’s Insights app! Our customer, Steel Institute of Performance (SIP), is now making its insights and performance frameworks available on mobile devices for Android and iOS.


Six Employee Engagement trends in 2015 [Report]

This month, Quantum Workplace launched its 2015 Employee Engagement Trends Report. Quantum examined employee engagement trends on a general, regional, organisational, industrial, personal demographic and professional demographic level. The results are based on the responses from more than 440.000 employees at nearly 5.500 organizations. Check out the summary here!


Is Employee Engagement a lead indicator of business performance?

Cathy Brown

Cathy Brown

According to the latest research numbers, the UK has an Employee Engagement deficit and the widest productivity gap since 1995. Can we link this productivity deficit to the lack of employee engagement? To explore this question, we spoke to Cathy Brown, Executive Director at Engage for Success, an industry-led movement committed to the idea that companies should release more of the capability and potential of people at work.


A week after Google’s mobile friendly update: let the numbers speak for themselves

Last week, Google’s mobile friendly algorithm was the main topic of discussion. The algorithm aims at significantly changing the mobile search results to give preference to mobile friendly websites over non-mobile friendly websites. While several blogs started to publish a set of winners and losers, top keywords and other changes, nobody seems to be too impressed with the level of significance in the mobile results. That is, until now… because the algorithm might soon have more impact than any previous one.


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