In a recent post on internal communications in the new era of work, we summarised the first part of a lecture by Huib Koeleman, a Dutch Communications Specialist. Today, we will delve into the second part of the lecture. In particular, we will describe six concrete steps organizations can take to adjust their internal communications for the new era of work. As Huib Koeleman says: “We should make use of internal communications because they enable us to benefit from new ways of working, not because we have to.”
In the New Era of Work, you are free to come and go at any time. You can bring your own device (BYOD), operate from a flexible workplace and save information in the cloud. Oh, and your tasks will be delivery-oriented. Last week, LOGEION, a Netherlands-based organisation for communications professionals, organized a lecture on the New Era of Work. During this lecture, Communications Specialist Huib Koeleman explained how organizations should adapt internal communications in the New Era of Work. In this post, we summarize the first part of his lecture, aiming to answer two questions: What exactly is the New Era of Work? And how do these changes affect our behavior?
The relative share of traffic generated by web browsing will have declined by 2020 as a result of stronger growth in categories such as video and social networking. According to the latest Mobility Report of phone manufacturer Ericsson, the share of total mobile traffic by video will increase from 45% now to 55% in 2020. Social networking will stay stable at 15%, while web browsing will decrease from 10% now to 5% in 2020. Consumer preferences are shifting towards more video and app-based mobile use relative to web browsing, says Ericsson.
According to Gallup, today’s customer purchasing decisions are based more on emotional connections with the brand than on rational thinking. Marketing campaigns and promotions work well to bring in customers but it is the emotional connection between brand and customer that will retain them. However, customers’ behaviour and interactions with brands have changed dramatically in the last few years. So how do you create value for your customers? A report prepared by Thunderhead provides greater clarity about increasing customer engagement.
Marketing managers in Europe and the United States are still underestimating mobile and deploying this channel wrong. According to a new report from Forrester Research, ‘The State of Mobile Technology for Marketers in 2014‘, many marketing managers are working aimlessly at building apps. They use a variety of mobile technologies, but this use is rarely sophisticated and more often than not, does not match customer behaviors.
Many companies struggle with the production of apps. So much even, that it is hurting their revenue. 60% of the bigger companies in the US and UK (between 500 and a 1000 employees) have a backlog of between 10 and 20 apps, according to research by Opinion Matters. The average app takes three to twelve months. This slow approach to app development is increasingly damaging revenue opportunities in the enterprise, says the report.
imgZine keeps on producing innovative communication apps for its corporate clients. For the crisis management company red24 we have launched an exiting new app ‘red24Global‘. This digital magazine for smartphones and tablets provides essential travel security and safety information for businesses, organizations and individuals.
Marc Roos is joining the imgZine team this month as new COO. He will be part of the management team and lead the daily operation of imgZine. In recent years Marc (45) held various management positions within Telegraaf Media Group (TMG) in the Netherlands. His last job was COO of TMG Online.
We have seen it coming for quite a while, but in the United States it is a fact today. The majority of digital media consumption now takes place in mobile apps, according to a new study released by comScore. That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing. Those apps now account for 52% of the time spent using digital media. Mobile web takes up about 8% of the time, the remainder (40%) goes to desktop-based digital media consumption.
As part of imgZine’s commitment to providing professional training, I am currently attending the seventh edition of O’Reilly’s Velocity Conference in Santa Clara, California. In a nutshell, Velocity is a three-day conference with the express goal of helping attendees build a better and stronger web. This goal is achieved by creating an environment where learning comes easy.